![]() ![]() Reduce Your Email Marketing CostsĪlmost all email marketing platforms are priced based on the size of your list. Here are 4 reasons why you should consider cleaning your email. ![]() You may be looking over your email list and thinking, “Well, I don’t have that problem! I have a healthy list.” But, if you’ve inherited an email list or have been growing your list for at least a year, it could use a little TLC. Instead of sending emails to the 20,000 people on your list with only 5,000 of them engaging, you should clean up your audience to only include those 5,000 subscribers that are actually reading your emails. In true Marie Kondo fashion, you’re actively cleaning up your list to produce a leaner, healthier audience that should spark joy. Tell Me About Email ScrubbingĬleaning up your email list is often referred to as email scrubbing. You should be cleaning up your list often to bolster the best email results. Sure, there are many reliable addresses in your list, but inactive, incorrect, and old emails are only weighing you down. The same can be said for your overflowing email lists that accumulate over time. Regardless of the reason, your cluttered closet is only holding you back. Have you ever stood in front of your packed closet and instead of cleaning it out, you spent 10 minutes trying to locate the item you want to wear? Your closet is bursting at the seams because maybe you don’t have time to clean it out or you’re afraid to give up items. ![]()
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